Do any of these sound familiar?
We want to grow, but we don’t know how to reach potential customers.
We’ve seen a drop-off in our sales over the past few months and need to get back on track.
We’d like to take advantage in a shift in consumer tastes, but we’re not sure how to best do it.
Business problems are constantly evolving. Consumer tastes change over time. Customer demographics change. The external business environment shifts. Technology is constantly changing the way we work and live.
This blog is a collection of articles and tips to help small and mid-sized organizations get a handle on their marketing efforts. Most of the articles are either “big picture” marketing strategy or “how to” marketing tactics. The articles are action-oriented to allow you to put some of the general marketing theory and principles into practice.
Your feedback is always appreciated so please let me know if there is a subject matter that you’d like covered.
Chris McPhee, MBA