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Comment on Persuasion Techniques by Persuasion in Action: Egyption Street Vendors « Marketing-Matters.org

Persuasion in Action: Egyption Street Vendors « Marketing-Matters.org — Sun, 13 May 2012 16:05:49 +0000

[...] Persuasion Techniques, I outlined several different tried and true techniques that people or companies use when trying to [...]

Comment on Designing your Google AdWords Campaign (Part 2) by Designing your Google AdWords Campaign (Part 1) « Marketing-Matters.org

Designing your Google AdWords Campaign (Part 1) « Marketing-Matters.org — Tue, 03 Apr 2012 02:11:45 +0000

[...] this post. from → Advertising ← The 5 W’s of a Small Business Website Designing your Google AdWords Campaign (Part 2) → No comments [...]

Comment on Designing your Google AdWords Campaign (Part 1) by Designing your Google AdWords Campaign (Part 2) « Marketing-Matters.org

Designing your Google AdWords Campaign (Part 2) « Marketing-Matters.org — Tue, 03 Apr 2012 02:10:43 +0000

[...] Part 1, I listed five steps that you should follow to create a solid foundation for your ‘organic [...]

Comment on What’s your Point? by The 5 W’s of a Small Business Website « Marketing-Matters.org

The 5 W’s of a Small Business Website « Marketing-Matters.org — Wed, 22 Feb 2012 04:56:13 +0000

[...] customers have lots of choice. Given them a reason (or several) why they should consider buying from you. Once your prospective customer knows what you do, where you are, and what you charge, they have [...]

Comment on Effective Email Marketing by Improve Your Direct Marketing Response Rates « Marketing-Matters.org

Improve Your Direct Marketing Response Rates « Marketing-Matters.org — Mon, 13 Feb 2012 02:29:41 +0000

[...] In general, any type of marketing where you send it to a specific target consumer is called ‘direct’ marketing. It is often associated with postal mail, but is any type of marketing where the business reaches directly to the customer. In a previous post, I talked about a specific type of direct marketing – email marketing. [...]

Comment on Laddering a Marketing Campaign by Effective Email Marketing « Marketing-Matters.org

Effective Email Marketing « Marketing-Matters.org — Mon, 06 Feb 2012 04:37:16 +0000

[...] well-crafted, laddered email marketing campaign will take some planning, but will be much more effective than a lengthy [...]

Comment on Focus Your Message! by Effective Email Marketing « Marketing-Matters.org

Effective Email Marketing « Marketing-Matters.org — Mon, 06 Feb 2012 04:37:12 +0000

[...] the article on Focusing your Message, I provided a template for specifically tailoring your message to the intended purpose and [...]

Comment on How Blockbuster Lost its ‘Place’ by How RIM Lost its ‘Product’ « Marketing-Matters.org

How RIM Lost its ‘Product’ « Marketing-Matters.org — Mon, 30 Jan 2012 06:14:01 +0000

[...] framework, loss of focus in any one area can severely affect a company’s future. Blockbuster was a casualty of losing focus on Place and now RIM seems to have lost its way regarding [...]

Comment on Back to the Basics: The 4 P’s of Marketing by How RIM Lost its ‘Product’ « Marketing-Matters.org

How RIM Lost its ‘Product’ « Marketing-Matters.org — Mon, 30 Jan 2012 06:13:58 +0000

[...] written a couple of articles on the importance of properly structuring marketing around the 4 P’s: Product, Promotion, Place and Price. Although it seems to be an overly-simplistic framework, loss of focus in any one area can [...]

Comment on Back to the Basics: The 4 P’s of Marketing by The Four I’s of Service Marketing « Marketing-Matters.org

The Four I’s of Service Marketing « Marketing-Matters.org — Sun, 15 Jan 2012 22:14:36 +0000

[...] of the fundamental tenants of marketing is the concept of the 4 P’s: Product, Promotion, Placement and Price. Although this is a very useful framework for product marketing, it doesn’t always [...]