Comments for Marketing-Matters.org

Comment on What’s your Point? by The 5 W’s of a Small Business Website « Marketing-Matters.org

The 5 W’s of a Small Business Website « Marketing-Matters.org — Wed, 22 Feb 2012 04:56:13 +0000

[...] customers have lots of choice. Given them a reason (or several) why they should consider buying from you. Once your prospective customer knows what you do, where you are, and what you charge, they have [...]

Comment on Effective Email Marketing by Improve Your Direct Marketing Response Rates « Marketing-Matters.org

Improve Your Direct Marketing Response Rates « Marketing-Matters.org — Mon, 13 Feb 2012 02:29:41 +0000

[...] In general, any type of marketing where you send it to a specific target consumer is called ‘direct’ marketing. It is often associated with postal mail, but is any type of marketing where the business reaches directly to the customer. In a previous post, I talked about a specific type of direct marketing – email marketing. [...]

Comment on Laddering a Marketing Campaign by Effective Email Marketing « Marketing-Matters.org

Effective Email Marketing « Marketing-Matters.org — Mon, 06 Feb 2012 04:37:16 +0000

[...] well-crafted, laddered email marketing campaign will take some planning, but will be much more effective than a lengthy [...]

Comment on Focus Your Message! by Effective Email Marketing « Marketing-Matters.org

Effective Email Marketing « Marketing-Matters.org — Mon, 06 Feb 2012 04:37:12 +0000

[...] the article on Focusing your Message, I provided a template for specifically tailoring your message to the intended purpose and [...]

Comment on How Blockbuster Lost its ‘Place’ by How RIM Lost its ‘Product’ « Marketing-Matters.org

How RIM Lost its ‘Product’ « Marketing-Matters.org — Mon, 30 Jan 2012 06:14:01 +0000

[...] framework, loss of focus in any one area can severely affect a company’s future. Blockbuster was a casualty of losing focus on Place and now RIM seems to have lost its way regarding [...]

Comment on Back to the Basics: The 4 P’s of Marketing by How RIM Lost its ‘Product’ « Marketing-Matters.org

How RIM Lost its ‘Product’ « Marketing-Matters.org — Mon, 30 Jan 2012 06:13:58 +0000

[...] written a couple of articles on the importance of properly structuring marketing around the 4 P’s: Product, Promotion, Place and Price. Although it seems to be an overly-simplistic framework, loss of focus in any one area can [...]

Comment on Back to the Basics: The 4 P’s of Marketing by The Four I’s of Service Marketing « Marketing-Matters.org

The Four I’s of Service Marketing « Marketing-Matters.org — Sun, 15 Jan 2012 22:14:36 +0000

[...] of the fundamental tenants of marketing is the concept of the 4 P’s: Product, Promotion, Placement and Price. Although this is a very useful framework for product marketing, it doesn’t always [...]

Comment on Handling Motivational Conflicts by Vanessa Melear

Vanessa Melear — Tue, 03 Jan 2012 00:39:27 +0000

Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!

Comment on How Blockbuster Lost its ‘Place’ by Fitness training

Fitness training — Mon, 02 Jan 2012 19:20:17 +0000

Hi just wanted to say that I like your article very much. Please keep up the good posts Thanks a ton! and Have a good day

Comment on How Blockbuster Lost its ‘Place’ by Chris McPhee

Chris McPhee — Tue, 20 Dec 2011 03:19:43 +0000

That’s a great question. I speculate that it was almost certainly not ignorance. My guess that Blockbuster likely saw the move to online video coming, but didn’t consider it a real threat until it was too late. Their big advantage in ‘place’ likely worked against the move to online video, because they would have seen online video as cannibalizing their store-front locations. The same structure that caused them to be so successful prevented them from responding quickly enough.